A Landmark Week For The Rooney Rule
By Anthony McCune
What a week it’s been in the National Football League. Two teams won their way into the Super Bowl with coaches of color and the Pittsburgh Steelers hired their first African-American Head Coach!
Being the head coach of the Steelers is one of the marquee positions in the league. Even more than that, though, because of “The Rooney Rule” the hire in Pittsburgh was watched closely.
It all started in 2002. Attorneys Johnnie Cochran Jr.and Cyrus Mehri, a labor law attorney in Washington, D.C., released a report calling attention to the “dismal record of minority hiring” of head coaches in the National Football League.
The study – titled Black Coaches in the National Football League: Superior Performances, Inferior Opportunities – noted that over 400 head coaches had been hired since 1920. Six of them were African-Americans and five of the six had been hired since 1989.
Using statistical evidence from the proceeding 15 years, the report indicated that the black coaches outperformed their white counterparts. Notably, the study determined that these same coaches were often the first fired by the team’s owners.
Cochran declared at a news conference in September, 2002 that black coaches were being held to a higher standard than their white counterparts. He threatened to take the NFL to court.
There were several interesting findings in the report commissioned by Cochran and Mehri. Analyzing the data, Dr. Janice Madden of the University of Pennsylvania found that:
- 70 percent of all NFL players were black
- 28 percent of the assistants and coordinators were African-American
- Six percent of all head coaches were people of color
- Whites accounted for 30 percent of all NFL players
- 72 percent of the assistant coaches and coordinators and 94 percent of the head coaching positions were white
Win and loss records of the five African-American coaches from 1986-2001 {Dennis Green, Art Shell, Tony Dungy, Ray Rhodes, and Herman Edwards} were compared with the 86 white coaches during that same time period.
Dr. Madden concluded that black coaches averaged 1.1 more wins per season than white coaches. White that may not seem to be a significant difference, winning nine wins instead of eight could realistically be the difference between a team making the playoffs or not.
Teams during that period who had white coaches made the playoffs 39 percent of the time. 67 percent of the time teams with African-American coaches played in the playoffs.
Some teams had both black and white coaches during the time period studied. Dr. Madden found that the African-American coaches increased the average wins from 7.4 to 9.1.
While all indications were that the black head coaches consistently outperformed their white counterparts, the report does conceded that “there were too few black coaches to apply formal statistical analyses.” Success of African-American coaches during the period did not lead to other minority candidates being hired.The report showed that nine new coaches were hired in 2002; They were all white with either losing records, little experience as a head coach or no experience.
The Cochran/Mehri report proposed a Fair Competition Resolution to “promote an atmosphere in which African-American coaches are fairly and equally considered for head coaching positions.” The study proposed incentives and penalties to motivate NFL owners toward a more open selection process.
According to the resolution, the NFL Commissioner Paul Tagliabue could award teams an extra draft pick for hiring minorities in management positions. All teams would select coaching and coordinator positions from a group of candidates who were racially diverse and interviewed in person. Finally, a team could opt out of the process by forfeiting a first-round draft pick for head coaching positions, or a third-round draft pick for assistant coaching and coordinator positions.
The NFL responded to the Cochran/Mehri report by establishing a committee of owners to investigate diversity. The committee was chaired by by Dan Rooney, owner of the Pittsburgh Steelers. As a result of the work done by the committee, the NFL enacted “The Rooney Rule”.
The Rooney Rule required each team to interview at least one minority candidate when filling a head coach position. Failure to do so would result in a fine. The committee did not adopt the proposed Fair Competition Resolution.
In January 2004, two black coaches were hired among seven vacancies. Two years after the Cochran/Mehri report, there were five African-American head coaches in the 32-team NFL. It was, at that time, more than any other season in league history.
In July 2003, the NFL invoked the Rooney Rule. Matt Millen, president of the Detroit Lions, was fined $200,000 for violating the new rule because he hired a white head coach without interviewing any black candidates.
Millen had long wanted his old friend Steve Mariucci to be his head coach. When San Francisco let Mariucci go, Detroit went after him. The Lions president tried to give the appearance that he was following the Rooney Rule. He contacted five different assistant black coaches for an interview. It was common knowledge in the league that Millen would hire Mariucci; the coaches declined to be interviewed. Millen paid the fine and received a great deal of negative attention both from the media and community groups.
Dan Rooney is now the chairman of the NFL’s committee on workplace diversity.
In December, Rooney was given a list of about a dozen qualified minority candidates to replace recently resigned Bill Cowher. {In the past 38 years there have been only two head coaches in Pittsburgh.} Minnesota Defense Coordinator Mike Tomlin’s name was on it.
Tomlin had what has been characterized as “two strong interviews” with Rooney, Art Rooney II and the Steelers’ director of football operations Kevin Colbert. He was chosen, it’s been reported, largely because of the motivation, enthusiasm and organizational skills he showed.
Look around the league and things have markedly changed. Four years after the Cochran/Mehri report, The Rooney Rule is a success.
A Landmark Week For The Rooney Rule
Posted by writerforhire on January 24, 2007
A Landmark Week For The Rooney Rule
By Anthony McCune
What a week it’s been in the National Football League. Two teams won their way into the Super Bowl with coaches of color and the Pittsburgh Steelers hired their first African-American Head Coach!
Being the head coach of the Steelers is one of the marquee positions in the league. Even more than that, though, because of “The Rooney Rule” the hire in Pittsburgh was watched closely.
It all started in 2002. Attorneys Johnnie Cochran Jr.and Cyrus Mehri, a labor law attorney in Washington, D.C., released a report calling attention to the “dismal record of minority hiring” of head coaches in the National Football League.
The study – titled Black Coaches in the National Football League: Superior Performances, Inferior Opportunities – noted that over 400 head coaches had been hired since 1920. Six of them were African-Americans and five of the six had been hired since 1989.
Using statistical evidence from the proceeding 15 years, the report indicated that the black coaches outperformed their white counterparts. Notably, the study determined that these same coaches were often the first fired by the team’s owners.
Cochran declared at a news conference in September, 2002 that black coaches were being held to a higher standard than their white counterparts. He threatened to take the NFL to court.
There were several interesting findings in the report commissioned by Cochran and Mehri. Analyzing the data, Dr. Janice Madden of the University of Pennsylvania found that:
Win and loss records of the five African-American coaches from 1986-2001 {Dennis Green, Art Shell, Tony Dungy, Ray Rhodes, and Herman Edwards} were compared with the 86 white coaches during that same time period.
Dr. Madden concluded that black coaches averaged 1.1 more wins per season than white coaches. White that may not seem to be a significant difference, winning nine wins instead of eight could realistically be the difference between a team making the playoffs or not.
Teams during that period who had white coaches made the playoffs 39 percent of the time. 67 percent of the time teams with African-American coaches played in the playoffs.
Some teams had both black and white coaches during the time period studied. Dr. Madden found that the African-American coaches increased the average wins from 7.4 to 9.1.
While all indications were that the black head coaches consistently outperformed their white counterparts, the report does conceded that “there were too few black coaches to apply formal statistical analyses.” Success of African-American coaches during the period did not lead to other minority candidates being hired.The report showed that nine new coaches were hired in 2002; They were all white with either losing records, little experience as a head coach or no experience.
The Cochran/Mehri report proposed a Fair Competition Resolution to “promote an atmosphere in which African-American coaches are fairly and equally considered for head coaching positions.” The study proposed incentives and penalties to motivate NFL owners toward a more open selection process.
According to the resolution, the NFL Commissioner Paul Tagliabue could award teams an extra draft pick for hiring minorities in management positions. All teams would select coaching and coordinator positions from a group of candidates who were racially diverse and interviewed in person. Finally, a team could opt out of the process by forfeiting a first-round draft pick for head coaching positions, or a third-round draft pick for assistant coaching and coordinator positions.
The NFL responded to the Cochran/Mehri report by establishing a committee of owners to investigate diversity. The committee was chaired by by Dan Rooney, owner of the Pittsburgh Steelers. As a result of the work done by the committee, the NFL enacted “The Rooney Rule”.
The Rooney Rule required each team to interview at least one minority candidate when filling a head coach position. Failure to do so would result in a fine. The committee did not adopt the proposed Fair Competition Resolution.
In January 2004, two black coaches were hired among seven vacancies. Two years after the Cochran/Mehri report, there were five African-American head coaches in the 32-team NFL. It was, at that time, more than any other season in league history.
In July 2003, the NFL invoked the Rooney Rule. Matt Millen, president of the Detroit Lions, was fined $200,000 for violating the new rule because he hired a white head coach without interviewing any black candidates.
Millen had long wanted his old friend Steve Mariucci to be his head coach. When San Francisco let Mariucci go, Detroit went after him. The Lions president tried to give the appearance that he was following the Rooney Rule. He contacted five different assistant black coaches for an interview. It was common knowledge in the league that Millen would hire Mariucci; the coaches declined to be interviewed. Millen paid the fine and received a great deal of negative attention both from the media and community groups.
Dan Rooney is now the chairman of the NFL’s committee on workplace diversity.
In December, Rooney was given a list of about a dozen qualified minority candidates to replace recently resigned Bill Cowher. {In the past 38 years there have been only two head coaches in Pittsburgh.} Minnesota Defense Coordinator Mike Tomlin’s name was on it.
Tomlin had what has been characterized as “two strong interviews” with Rooney, Art Rooney II and the Steelers’ director of football operations Kevin Colbert. He was chosen, it’s been reported, largely because of the motivation, enthusiasm and organizational skills he showed.
Look around the league and things have markedly changed. Four years after the Cochran/Mehri report, The Rooney Rule is a success.
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